The 2014 World Cup opening held at Arena de Sao Paulo, Brazil’s biggest city and business capital, on Thursday, June 13, 201 4 .
The Trent brings you photographs of the opening ceremony which had Jennifer Lopez perform the official Fifa World Cup song, ‘We Are One’ alongside Pitbull and Brazilian pop star Claudia Leitte.
The opening ceremony, which lasted for 20 minutes, had well crafted costumes of people living inside football and performers dressed as flowers and musical instruments.
Singer Jennifer Lopez performs during the Opening Ceremony of the 2014 FIFA World Cup BrazilSigner Claudia Leitte performs during the Opening Ceremony of the 2014 FIFA World
(L-R) Performers Pitbull, Jennifer Lopez and Claudia Leitte perform during the Opening Ceremony of the 2014 FIFA World Cup
The Happiness Flag is seen as artists perform during the Opening CeremonyArtists perform during the Opening CeremonyA performer is carried in a boat during the Opening Ceremony
Actors perform during the opening ceremonyArtists perform during the Opening CeremonyBall Artists Perform at the opening
Performers dance in costumes during the 2014 World Cup opening
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