While lots of people go to trade shows expecting to learn about new products and services, many people also go expecting to come home with some great freebies. Often it can be hard to come up with a unique gift to give visitors that will help them remember your brand. With that in mind, here’s a look at three freebies you could give out at your next trade show.
Clothing people will actually wear for a long time
Clothing is one of the most common things handed out at trade shows. It’s a great way of handing someone a product with all of your information on that they’re likely to keep. The only problem is they’re probably unlikely to wear such a t-shirt out in public. It’s a lot more likely to become a top that ends up in the back of the wardrobe that only gets worn when you’re not planning on leaving the house or, even worse, doing DIY or an activity where you’re expecting to get dirty. If you brand the right items in the right way, this doesn’t have to be the case. For example, people are a lot less likely to be picky when it comes to what socks they choose to wear when. That means if you hand out custom socks with your branding on, they’re a lot more likely to be worn than a lot of other items. You might think that many people don’t pay attention to what’s on their socks, but the wearer will be reminded of your brand every morning when they put them on. If someone is wearing particularly unusual socks, it’s also a lot more likely to start a conversation with anybody who spots them.
Computer hardware
Often the best things to hand out at a conference are things that visitors have forgotten to bring to the conference with them. The most common and vital bits of equipment needed for a conference are the different bits of computer hardware that you need to keep yourself online and working throughout the event. That’s why if you hand someone a USB flash drive, they’re highly likely to keep hold of it if they need somewhere to save the documents they’ve been working on using shared computers at the conference. Battery life is also a big problem when it comes to our gadgets, so an emergency smartphone portable battery is another great gift to hand out. Not only will it make your stand more memorable and attract more people, but as long as your brand is clearly printed on there, it’ll give the visitor a regular reminder of your brand.
Reusable food and drink containers
One concern for many industries that has grown rapidly over the last few years is the desire to be seen as eco-friendly. That’s why more and more conferences are trying to reduce the amount of waste they produce at these very large events. For example, instead of using paper cups, it’s highly likely that visitors will be encouraged to use reusable cups instead. As many people may be unaware of such efforts before they attend a conference, reusable coffee cups and other food containers are a great thing to hand out at trade shows.
