LAGOS, Nigeria — Nigeria’s telecommunications company 9mobile has officially rebranded to T2, marking what its leadership describes as the start of a transformative era for the network provider.
The unveiling took place on Friday, August 8, 2025, at the Eko Convention Centre in Lagos, a year after LH Telecommunication Limited acquired a 95.5 percent majority stake in the company.
This is the second rebrand for the firm, which changed its name from Etisalat to 9mobile in 2017.
Femi Banigbe, chief executive officer of Emerging Markets Telecommunication Services Limited (EMTS), said the move was more than a cosmetic change.
“This is not just a brand unveiling, it is the beginning of a bold new chapter in our history,” he told attendees.
“It is a declaration that we are no longer who we were, but we are becoming something greater. We are becoming something more ambitious.”
Mr Banigbe said the transformation represented a renewed mission to meet the demands of a fast-evolving digital landscape.
He cited Nigeria’s youthful population, entrepreneurial energy, and growing appetite for connectivity as key drivers.
“To remain relevant, we must evolve radically and pragmatically, reimagining how we do business,” he said, adding that T2 would remain “proudly Nigerian” and rooted in resilience.
Bosun Tijani, minister of communications, innovation and digital economy, praised mobile network operators for their role in Nigeria’s technological progress, noting the growth from under one million mobile lines in 2001 to more than 220 million today, alongside a surge in broadband penetration to nearly 50 percent.
“The MNOs have powered our economy, contributing around 16 percent to our GDP, and creating millions of direct and indirect jobs,” Mr Tijani said.
He described the rebrand as “a strong signal of the company’s readiness to compete, innovate, and contribute more boldly to Nigeria’s ambition of becoming a global digital powerhouse.”
The minister urged T2 to turn the change of name into a commitment to innovation and service excellence, assuring that the government would support operators “bold enough to invest, agile enough to adapt, and visionary enough to embrace change before it is forced upon them.”
