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Etisalat Nigeria Official Unveils New Brand Name, 9Mobile, Logo [LOOK]

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Etisalat Nigeria have officially announced its name change to 9Mobile.

On Tuesday, July 18, 2017, the telecommunications company unveiled a new brand identity which retains its lemon green and black colours on Twitter.

“Etisalat is now 9mobile. From 9ja let’s talk, to 0809ja for Life we remain committed to YOU. Here for you, Here for 9ja,” the company’s official Twitter account said.

The company has adopted the slogan, “ig9ting the evolution”.

https://twitter.com/9mobileng/status/887320540591030276

Etisalat Nigeria has on Thursday, July 13, 2017, changed its name after weeks of management crisis. This decision was taken at a management meeting held in Lagos.

On Tuesday, Etisalat terminated its management agreement with its Nigerian arm and has given Etisalat Nigeria three weeks to phase out the brand in the country.

The decision of the Abu Dhabi owned telecommunications networks resulted after its $1.7 billion loan talks collapsed.

Chief executive of Etisalat International, Hatem Dowidar said on Monday, July 11, 2017 that the there was no need for the brand in Nigeria after the collapse of the loan talks.

Nigerian regulators intervened last week to save Etisalat Nigeria from collapse after lenders were calling for the probe and total takeover of the company.

Although Etisalat Nigeria in a statement issued three weeks ago claimed that it had repaid 42 per cent of the loan.

“As at today, we can categorically state that the outstanding loan sum to the consortium(of banks) stands at $227m and N113bn, a total of about $574m if the naira portion is converted to US Dollars. This in essence means almost half of the original loan of $1.2bn, has been repaid.

“Etisalat continued to service the loan up until February 2017, when discussions with the banks regarding the repayment restructuring commenced,” Ibrahim Dikko, vice-president, Regulatory & Corporate Affairs of Etisalat Nigeria said.

However, Etisalat International announced on Monday that it was pulling out after all UAE shareholders of the company have exited and left the board and management of the Nigerian brand.

Dowidar said discussions were ongoing with Etisalat Nigeria to provide technical support, adding that it can use the brand for another three-weeks before phasing it out.

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