LAGOS State Signage and Advertisement Agency, LASAA, in partnership with Outdoor Advertising Association of Nigeria, OAAN, has concluded plans to commence free public awareness campaign on electronic billboards as part of efforts towards curtailing the spread of Ebola Virus Disease.
The initiative, which is supported by the state Ministries for Health and Information is also being done in conjunction with Insight Communications and other leading electronic billboard operators.
Briefing in Lagos, LASAA Managing Director, Mr. George Noah, noted that the campaign would focus on modes of transmission, preventive measures, symptoms and helplines.
His words: ‘’We hope to achieve this with the use electronic billboard ads which we would be rolling out in collaboration with our esteemed partners who see this as a corporate social responsibility initiative. In all, we would make use of a total of 32 electronic billboards across strategic locations in the state.”
Also speaking, President of OAAN, Mr. Charles Chijide, was upbeat about the initiative. “Outdoor as a major part of the marketing communications mix will play its part in sensitising the public on the ebola scourge,” ”This battle is a collective responsibility and would be won through novel ideas such as this. Consequently, we fully support to LASAA and our members partnering with them on this noble cause.”