[dropcap]W[/dropcap]hat sells? Research shows that good stories sell better than any digital advertisement. When a blogger or a marketer tells a good story quite well, it can sell better than targeted PPC advertising. Here, most people ask “what is a good story, well told?” According to some sources well-versed in content research and content creations, good stories have some essential components.
- Good stories should be able to arouse curiosity.
- They should be able to invoke emotions.
- Good stories or an excellent piece of content should be able to surprise you.
- They should hold your interest.
- Finally, they should come with a call to action, which guides the people towards a buying or a subscribing action.
Now, these are only a few components of a successful campaign that any new brand can only dream of having. Aside from these ingredients, any successful business and marketing campaign for a new brand will need some affiliation. This usually comes in the form of a rather well-known website, who can act as a carrier for the brand’s name and the products.
Association with a big name always helps
Think of it this way – when a new brand comes to town, no one knows about it. Even if local stores house the brand, no one is likely to buy the products and services. However, when a well-known store like Sears or Macy’s hosts this new brand more people is likely to check the same products out. You can see this as a symbiotic relationship since the more prominent brands share their market and customers with the new brands. However, they are not directly competing with each other for market shares.
Quite similarly, you can approach already popular brands and websites to host your blogs or mention your brands. This is especially profitable when you approach well-liked news sites and infotainment channels. You can take co-op media tours to understand how their marketing strategies work. You can also contribute to their daily editorials, chime in on their analysis and add to their daily discussions to gather the attention of your target audience, who might be visiting the news sites.
Sometimes, new brands contribute to the expert insights and analytics of breaking news topics. Whether it is a sports topic or a Wall Street scandal, if you have the talent, you can always share your unique views. Sometimes it is a mention as simple as this one, which makes all the difference.
What format works for B2B models?
Business-to-business or B2B marketing changes the parameters entirely. This genre of marketing is more revenue-driven, and it has caused some B2B campaigns to become somewhat mechanical than meaningful. Most businesses hail infotainment (information + entertainment) as a reliable mode of communication.
If you follow a B2B model rather than a B2C model, you will find it more beneficial to tell your brand story in an infotainment format. Since businesses have a high reliance on infotainment, seeking out dedicated infotainment sites for marketing and promotions is one of the best decisions any digital media marketer can make.
