Drunk people sleeping on the streets of Japan have been turned into human billboards for a new alcohol awareness campaign.
Aimed at Tokyo’s businessmen and women out after work on a Friday night, the video advertisement for Yaocho Bar Group encourages drinkers to monitor their alcohol intake to avoid being caught out.
Created by Ogilvy & Mather, the video shows numerous post-work drinkers asleep on the streets on Tokyo being turned into living advertisements for sensible alcohol consumption.
The video blames long-working hours and a low-alcohol tolerance among Japanese people for a worrying trend of post-work ‘drinking until you drop’ – which leaves hundreds of people passed out in public every weekend.
As well as the obvious health risks associated with binge drinking, the sleeping drunks also put themselves at enormous risk of being robbed, falling and hurting themselves, and becoming a hazard to others.
The campaign encourages sober members of the public to take photographs of the human billboards wherever they are found and upload them to social networks using #nomisugi – which translates as ‘too drunk’.
Warning: The video is at Tokyo’s businessmen and women who apparently have a dangerous tendency to fall asleep in public spaces after binge drinking on a Friday night after work
At risk: Created by Ogilvy & Mather, the video shows numerous post-work drinkers asleep on the streets on Tokyo. The men and women are turned into living advertisements to promote sensible alcohol consumption
Creative: The video blames long-working hours and a low-alcohol tolerance among Japanese people for a worrying trend of post-work ‘drinking until you drop’
Shared: The campaign encourages sober members of the Tokyo public to take photographs of the human billboards and upload them to social networks using #nomisugi – which translates as ‘too drunk’
Danger: Alongside the obvious health risks associated with binge drinking, the sleeping drunks also put themselves at enormous risk of being robbed and falling and hurting themselves
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