Young Thug, as reported by HipHop News might be changing his name to ‘No, My Name Is Jeffery’. The announcement was made by Lyor Cohen of 300 Entertainment during the Rap Radar Podcast.
The CEO talked about the symbolic transformation that the rapper plans to undergo as symbolized by the name change.
“The reality of the situation is, Young Thug is not going to be ‘Young Thug’ anymore. His new name is going to be ‘No My Name Is Jeffery.’
‘No, My Name is Jeffery’, that’s his new name. And the reality is, when you see this commercial, you’re all going to understand what we do here at 300.
“Because it’s powerful images of what makes someone Young Thug and what the evolution and how someone is Jeffery. It’s a circular thing, it’s important.
“‘No, My Name is Jeffery’ is on it’s way. Please respect us to actually segue and utilize his name going forward because it’s important,” the entertainment mugul said.
It should be noted that Young Thug would be releasing his mix tape this month, August, 2016, which would be titled ‘Jeffery’ and, apparently, this would be the beginning of a new identity for his rapper brand.