Instagram: The Social Media Giant In Nigeria

Instagram: The Social Media Giant In Nigeria

By Lifestyles | The Trent on March 26, 2019

Nigeria is a big country in regional, continental and even global terms. It is a country with over one hundred and eighty million people, making it one of the most populous countries in the world. It can be a major player on a global scale if it can make it on to the main stage.

For this to happen, Nigeria needs to get more attention, as do businesses and products that come from Nigeria.

This can be hard but if these companies find the right way to promote themselves, the whole country can take a step closer to its place at the world table. In 2019, a lot of companies are making waves online despite having limited resources.

This is because they are able to make the most of what they have while doing their fair share of marketing online. If you go to the right place, you can draw a lot of attention your way without having to spend a lot of money, if any at all. This is thanks to the rise of Instagram and the rush by businesses to get involved with the platform.


What does Instagram offer businesses?

Instagram can be a springboard to success for businesses, particularly small ones.

The most important thing about getting started on Instagram is to remember that it is free. You don’t need to pay to open an account and you don’t have to pay to access its features.

All accounts start off on the same level. This means that you can be a small one-person operation and you have the same access to the same features as giant multi-nationals with far greater resources. Instagram’s appeal for businesses stems from the fact that there are more than a billion active users on the social network.

From this billion, more than 500 million of them are active on a daily basis, with some of them visiting the site several times over the course of a day. The number of people who regularly use Instagram and engage with its profiles are a major attraction for businesses looking to attract new customers. Its attraction grows as Instagram users are spread all around the world and tend to be under the age of 35.

If a company can successfully establish themselves on the platform and build their popularity, they can have a lasting impact all around the world. For any Nigerian company looking to expand, Instagram is one way to get their name out into the wider world.

best popularity In this photo illustration the logo of Instagram is displayed on a smartphone on September 27, 2016 in Berlin, Germany. (Photo Illustration by Thomas Trutschel/Photothek via Getty Images) Thomas Trutschel—Photothek via Getty Images
In this photo illustration the logo of Instagram is displayed on a smartphone on September 27, 2016 in Berlin, Germany. (Photo Illustration by Thomas Trutschel/Photothek via Getty Images

How big is Instagram in Nigeria?

Considering the country’s population, Instagram still has a way to go in Nigeria. By having a quick look at Instagram, you can see that there are just under nine million Instagram posts that use the Nigeria has hashtag, though this number will surely grow over the coming years.

This pictures give an outsider an idea of what Nigeria is about but there needs to be more of them. Instagram can not only be used to promote a person or a company but also a country.

In 2018, the number of Instagram users in Nigeria was 5.7 million.

As more than one hundred million Nigerians have Internet access, it won’t be long before more of them are signing up for Instagram accounts. Crucially, a substantial amount of them, sixty-nine percent, are between the ages of 18 and 34.

This is compared to just forty percent of the twenty-two million Facebook accounts in Nigeria. It’s plain to see that if you are young and want to be in touch with people of your age then Instagram is the place to be and it is likely to continue being that way. It is important to note that Instagram in Nigeria is increasingly being used for all manner of interaction, very much repeating the patterns established in other countries.

Another important consideration is that Instagram registers 10 times more engagement than Facebook and 84% more than Twitter. If you are looking to use social media to get in touch with people in Nigeria, the stats show that Instagram is the place to do it for today’s generation.

social media instagram

How can you reach a wider audience on Instagram?

Having regular interaction with other Instagram users is an essential component of having a successful Instagram account and making the biggest impact possible on the Instagram universe.

Interaction can be counted in many different forms. It can refer to content views, likes for posts, comments on content or the number of followers you have.

All of these features combined contribute to your overall engagement rate and this gives Instagram an idea of how popular your account is.

This is important as the more popular you are, the higher up your account will appear in search results. If this happens, you will get more attention and your popularity will continue to grow.

In order to help the process on its way, there are a number of websites which are willing to help up and coming Instagram accounts that want to leave their mark on the platform.

By visiting these sites, you can find deals which allow you to pay for a certain number of Instagram features.

With these, you can then set about adding them to your account in various in order to increase your interaction. This websites let you buy custom comments Instagram, likes and followers.

You can choose the amount of each feature that you want, allowing you to organise a more favourable deal in relation to your needs


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