[dropcap]I[/dropcap]t is easier than ever for Nigerians to generate enormous amounts of wealth. If you can read and write in English it’s simple to create your own online business. You will have the ability to sell products to the entire world.
You’ve got to be careful because it’s not hard to make a little money, but you will need certain skills to earn lots every month. I’m not sure if you have them at the moment, but we can check by looking at a couple of desirable ones.
Learning How to Manage Employees
The day will come when you want to scale up, so you’ll have to hire employees. You can hire someone from anywhere in the world, but getting the most out of them month after month is a completely different story.
Have you taken any management courses to help you do it effectively? It’s worth thinking about if you want to thrive. One day you’ll want to sit back and relax while your employees run the business on their own.
Acquiring Search Engine Traffic
Most people who start an online business want to take advantage of search engine optimization. It’s the traffic Google will send you every month, which could reach millions of visitors if you’re lucky.
You won’t have to stand in front of a camera talking to people, so it’s perfect if you’re shy. It will allow you to stay anonymous by avoiding social media. If you master SEO your life will never be the same.
Certain Software Will Be Crucial
It doesn’t really matter if English isn’t your first language. If you’re writing a sales page it will help, but anyone can become skilled at using A/B split-testing software. Do you have any idea what it’s used for?
Imagine you’ve got a sales page converting at a certain percentage. Add a second page that is slightly different and see if it produces better results. Keep testing it until your conversion rate shoots up.
Get Involved in Paid Advertising
Please don’t get involved in paid advertising straight away, but in the long term it’s the easiest way to earn millions. Sadly, you’ll have to know lots about your market before putting too much money into it.
Feel free to dabble around in the beginning to get your feet wet. You’ll learn which platforms work best in your industry. The day will eventually come when you can make a few dollars for every dollar you spend.
Networking with the Right People
Something strange will happen when you’re running a successful business. People from all over the world will want to reach out to you. This is a big area where the majority of new entrepreneurs get it wrong.
They will try to network with people while building their business, but the conversation rate is so low it’s a waste of time. You don’t need help building a full-time income. However, you do need to learn exactly who to connect with.
The Basics of Designing Websites
You will likely build your own website using a WordPress theme, which is perfectly fine. Nobody on the planet should pay a designer to build them a site if they haven’t actually ran a business before.
Start simple and build out your website as you grow. There are lots of editors you can use to do all the work. You’ll still need to learn the basics of design, because it will help enormously with things like navigation.
Don’t Wait for the Money to Fall At Your Feet
If you sit around doing nothing you won’t make any money, so start working hard right now. You can learn everything we’ve talked about today in stages. When you’ve planned out your business throw a website up straight away.
