Sounds like the very first time an African would turn down a major endorsement deal for integrity sake.
News getting to us has it that Ghanaian actress, Nadia Buari turned down a deal worth $75, 000.
According to an email from the PR for Nadia Buari, the actress rejected the deal from French cosmetic company, Avant Claire Grande.
The statement said Avant Claire wanted to use Nadia as their face in Africa because she appealed to their target market better than any other African celebrity based on their research.
The actress reportedly called off the signing at a board meeting in Paris after discovering the Claire product contained compounds of hydroquinone (a chemical used for skin whitening and bleaching).
The actress explained that she wasn’t going to give up her ethics for any amount of money, citing the dangers of skin bleaching as her reasons.