Data is the cornerstone of managing a successful ecommerce company. According to Divante Business Services, companies that fail to use data effectively are at a huge disadvantage.
“Have you ever heard that companies which use Predictive Analytics achieve 73% higher sales than those who have never done it? And what do you say about the fact that 65% of customers feel completely frustrated and annoyed when you’re sending them incoherent offers and experiences through different channels?”
They use a variety of tools to measure user engagement, monitor SEO rankings and conduct split testing.
Here are several of the best ecommerce analytics tools. Many of them are available for free and others offer free trials.
1. SEO Analyzer
Organic search engine traffic is extremely important for ecommerce sites. Google and other major search engines drive 300% more traffic than social media.
Unfortunately, search engine algorithms are changing all the time. You need to use up-to-date SEO analytics tools to make sure your website is properly optimized.
Neil Patel developed his own SEO analyzer tool. You can use it to:
- See a page level SEO score, which includes warnings.
- Measure backlinks to your website.
- See how your site appears in different browsers and devices, which lets you see how well it is optimized on them.
You can analyze your site in less than a minute.
Inbound links play a very important role in most search engine algorithms. You need a clear, consistent strategy to generate a decent link profile. Link Research Tools is a link analysis tool that can help.
Here are some of the benefits of Link Research Tools:
- See what sites are linking to your competitors. You can try to earn links from these referrers yourself.
- Identify backlinks from bad neighborhoods, so you can block them with the Google “Disavow” tool. This can eliminate SEO penalties.
- Get a better understanding of your competitors’ linkbuilding strategies. You can improve on them to come up with a better linkbuilding strategy for your own site.
- Figure out which of your webpages earn the most inbound links. This will help you determine which linkbaiting strategies are most effective.
Link Research Tools is a pricey SEO tool, but it is well worth it if you can afford it.
Google Webmaster Tools is one of the most comprehensive tools available. You can use it to:
- Download a detailed list of links to your website
- See warnings from Google about suspicious links, duplicate content and other possible penalties
- Get real-time email notifications if the crawlers identify any problems with your site
- Reverse penalties for unnatural inbound links by using the “Disavow” tool
The only downside with Google Webmaster Tools is that you can’t use it to monitor other websites. You can’t spy on your competitors or look at the linkbuilding strategies of other successful sites. However, it is a great tool for improving the SEO of your own website.
Keyword research is both one of the most important and trickiest parts of SEO. You can get every other step right, but if you choose the wrong keywords, then your SEO strategy is meaningless.
The challenge is finding the keywords your users are actually searching for. Keywordtool.io is one of the best keyword search tools around. It uses Google Autocomplete to identify thousands of long-tail keywords.
SimilarWeb lets you generate SEO reports on any website on the Internet. You can use it to spy on your competitors’ linkbuilding strategies and much more. SimilarWeb lets you see:
- How many organic keywords a website is ranking for
- What keywords drive the most traffic
- The top referring sites
- The sites they link to the most
It provides an excellent overview of the effectiveness of your competitors’ SEO strategies and their content partners.
Ryan Kh is an experienced blogger, digital content, and social marketer. He is founder of Catalyst For Business and contributor to search giants like Yahoo Finance, MSN. He is passionate on covering topics like big data, business intelligence, startups and entrepreneurship. Connect with him on Twitter @ryankhgb.