Many of today’s top sportswear brands are sponsoring teams in both professional and e-sports. The landscape of the online betting industry is constantly evolving, and this is one of the reasons why.
One example of a brand sponsorship is the relationship between West Ham United and Umbro, a sportswear company that manufactures rugby and football kits and equipment. There are many other similar partnerships in the works today. This means that a growing number of people are choosing to download Betway app in order to wager their money on today’s sponsored teams.
Sportswear Sponsorship Deals
Nike & Juventus
Sneaker company Nike has entered into a sponsorship with the Italian team, Juventus. The deal has a reported value of $26 million, and in return Nike provides the team’s official game shirts.
Nike & Manchester City
Nike also has a sponsorship deal with Manchester City. The team’s players wear Nike’s kits, with the sponsorship deal being worth $17 million.
Puma & Arsenal
The sponsorship deal between Puma and Arsenal made history when it was struck. The deal for the Arsenal team to wear Puma’s kits resulted in a $34 million windfall in 2014.
Reebok/Adidas/ New Balance & Liverpool
Over the years Liverpool has had sponsorship deals with Reebok, Adidas. And most famously, New Balance, whom entered into a yearly $36 million sponsorship to provide the needed kits.
New Balance & Cricket South Africa
For five years New Balance sponsored Cricket South Africa. During the sponsorship New Balance provided the team with training and matchday uniforms. The brand also provided equipment to the teams’ coaches.
New Balance & England & Wales Cricket Board
New Balance also entered into a five year sponsorship deal for the England & Wales Cricket Board. The sportsbrand lured England & Wales away from a sponsorship deal with Adidas.
Italy National Team & Puma/Adidas
The Italy National Team had a $22 million sponsorship deal with Puma in which Puma supplied the team with their kits. When that sponsorship expires, after the 2022 FIFA World Cup tournament, the team is moving on to strike a deal with Adidas. Starting in 2023 the Adidas’s sponsorship of the Italy National Team is worth $38.7 million.
Rise Worldwide & Indian Premier League
Rise Worldwide is the sports division of Reliance Industries and is known for sponsoring the Indian Premier League. Worth an undisclosed amount of money, this sponsorship applies to team jerseys for the Sunrisers Hyderabad and Gujarat Titans.
These are just a few of the international sports teams that have entered into sponsorships with major sportswear brands. This is a trend that will continue to grow and thrive in the coming years. The sponsorships of these teams is changing the landscape of the industry and giving international sports increased media coverage.
For this reason, sports betting has surged in popularity. The sponsorships make each team more high profile, making it easier than ever to acquire the information needed to enjoy wagering money on specific teams.