[dropcap]S[/dropcap]ince the age of the internet creating a successful online presence is not as simple as creating a profile and posting on all the social media platforms, in fact, social media management has become much more advanced and can be quite a complicated field which requires not only requires technological savvy, but also necessitates strategic planning, creative flair, constant engagement and follow up.
It’s highly advisable to complete a digital marketing course to make sure you stay up to date on all the latest digital marketing trends, especially social community management for your business.
Social community management explained
In a nutshell, social community, or media, management is the process of managing a business’ online social media platform interactions and content on platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube.
The main objective of having an online presence for you or your business is to generate interest, which turn into leads and ultimately become sales. However, these days it’s not that easy as there are many avenues involved in social media marketing and each tactic requires a different approach, style and content. Having a dedicated and professional social community manager is a huge benefit for your business as they are able to collaborate, collate and create captivating content to post at well-timed intervals on your social media accounts.
There is a wide variety of social media platforms nowadays and this is not about to change, in fact, there may very well be more sprouting up. With this in mind, it’s crucial that your business has a well-crafted and perfectly executed social media strategy.A well-versed social media manager is able to craft and create and execute a digital marketing strategy tailor made to suit your online marketing requirements.
So, what’s all the hype about?
Well, simply put social media is not just a trend – this online business tool that has taken the world by storm most definitely here to stay. Not only is the need for business to be active across the social media platforms, there’s also a real need to keep up with its latest trends and evolve alongside social media’s amazing growth.
Thus, the need has arisen for a professional who is well-trained in this worldwide brand market. This line of work has fast become a specialised field of expertise who is responsible for your online marketing, therefore freeing a business owner or manager to get on with the every day running of the business.
A social media manager is equipped with the know-how and understanding of delivering the best social media marketing campaign for your business.
Which social media platforms suit my business?
Choosing the right social media platform is a very important step towards creating an online presence for your business. There are quite a few really great social media sites that can really help your business grow. However, you’ll need to consider which type of platform is right for your business.
Here is a brief outline of the most popular social media platforms:
- Twitter – Twitter is a micro-blogging platform. It’s the best social media platform when it comes to getting your message across quickly and keeping it to the point. Each post limited to a 140 character limit.
- Facebook – It can be said that this one of the most popular social media platformsas Facebook has billions of active users.
- LinkedIn – This is a B2B social media platform and is great to target businesses.
- Instagram – User numbers continue to skyrocket as millions of people post daily on Instagram. This social media platform is image and video based and is a brilliant way to get your message across visually.
- YouTube – This is a free video sharing social media platform to post online videos and create and share your own promotional videos.
How can a social community manager help my business?
Working with a competent and experienced social media manager will undoubtedly take the pressure of a business manager having to constantly having to come up with creative content, get a grasp of complication metrics and ROI tracking as well as building the brand.
A social community manager can benefit your business by creating great content, boosting your brand and tracking interaction.
