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Friday, March 29, 2024

10 Instagram Marketing Strategies That Offer SEO Benefits And Increased Website Traffic

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[dropcap]W[/dropcap]ith more than 300 active users daily who are keen to engage with businesses and brands, being trendy among the younger generations, Instagram has now become the most vital marketing platform for any business which may think specifically of social media marketing or digital marketing as a whole.

Instagram is a unique platform as it has no web-hosted version. All activities are through a mobile app, and this makes it more personal. For smart marketers, this may be initially felt like a disadvantage to collaborate it with a business account effectively, but on the other hand, it makes more immediate engagements possible. Let’s explore how these engagements can be better used for search engine optimization objective.

Try to network with the major players

This is a common strategy for any social platform, but it is now highly crucial on Instagram. On this platform, the definition of “influencer” is not that strict, but influencers do have a larger follower group which can instantly come to your favor. Identifying the top influencers in your niche is your primary responsibility. Stay on the look out for Instagram bot.

Once if you identify them properly, then start interacting with them and over time built a relationship with selected influencers to request them to mention you in their posts. If you achieve this, their audience may start following you too which will help you to grow further.

Run intelligent contests

Instagram contests are now instant hits, but the followers should see some catch in your contents to participate. You can have “like” oriented contest as everyone who likes a particular image gets entry to a lucky draw contest. You can also think of more innovative contests as hashtag contests. In this, the users may have to upload a content mentioning you or the hashtag you provide to award the best content.

While you initiate a contest, always be sure of the structure of it. Ensure that the rules you devise and the offerings are good enough to create a buzz among the users and even take your contests to their followers too to get support. Once if you succeed in getting automatic Instagram likes, your contests may get explosively shared, and you may start earning thousands of followers just for this purpose.

Hashtags are gold mines

When it comes to posting content with hashtags, Instagram is a revolution. On Facebook or Twitter, a hashtag may only earn you a scarcely better chance of being visible, but on Instagram things are different. Hashtags are the backbone of Instagram search, and these are extremely common now as everyone knows how to go about it.

Make sure that you fully understood the implications of a hashtag that you have chosen for your particular posts. For marketers, as in case of SEO keyword research, it is essential to do fair research on hashtags to ensure better returns.

A few other random tips

  1. Ensure that your bio is made perfect.
  2. The link you put into the buy is the bridge which takes your Instagram followers to your website. So, take utmost care of it.
  3. Avoid hashtags in bio
  4. Always make unique and discoverable content for Instagram posts.
  5. Keep a close eye on the performance of your Instagram link and make necessary changes if needed.
  6. Stop saying, official, as Instagram is a personal image sharing platform. So, ‘Go personal.’
  7. Focus on your community and keep on the building.

With all these strategies in place, you should not find any problem in Instagram administration, and over time will start seeing these getting converted into SEO benefits and also better web traffic.

May Flower is an American technology writer who used to frequently post blog articles too on internet marketing, on topics like automatic Instagram likes, buying Facebook followers, etc.

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