Footwear is one of the most treasured apparel purchases in the United States today. Check out these crazy statistics from the Footwear Distributors and Retailers of America:
- Each year, seven pairs of shoes are imported for every living citizen in the U.S. (That’s around 2.35 billion pairs.)
- Annual sales of shoes in this country exceed $77 billion.
- 25 million pairs of shoes are made annually in the U.S.
- The industry employs 333,626 U.S. workers.
Shoemakers invest millions in engineering the latest shoe fashions, and they are manufactured and distributed by one of the most effective retail distribution chains in the world.
Shoes are functional, athletic, and multi-purpose, and the most elaborate works of art that make a tremendous fashion statement not only as an accent piece — but as the art itself. Shoes can protect the wearers from injury and elevate a sporting event to new heights — or make someone look great when they’re out on the town.
Americans have had a love affair with footwear for decades and the market is showing no signs of slowing down.
One of the most popular of shoe retailers is the discounter that offers big name brands at great prices. Designer Shoe Warehouse, or DSW, for short, is one of the most popular in the market segment.
DSW is All Shoe All-the-Time
Based in Columbus, Ohio, DSW has 500 brick and mortar locations around the United States. According to Hoover’s, they are currently #772 in the Fortune 1000. The company’s website lists current sales at more than $674 million per quarter. 2016 ended with all-time high annual revenues of $2.7 billion.
DSW competes with big box stores that sell shoes as part of a diverse product catalog, like Macy’s. But they also compete with shoe discounters such as Payless. What makes DSW so different and what has firmly established their cult-like followers is that these stores focus only on some of the highest quality and most recognizable brands, including:
- Adrienne Vittadini
- Anne Klein
- Franco Sarto
- Giorgio Armani
- Hugo Boss
- Michael Kors
There are literally 100 brands sitting in a warehouse-style, right at the consumer’s fingertips. There is a treasure hunt feel to a shopping excursion at DSW: the visitor never knows what they’ll find.
In addition to the already-established lower price, DWS honors promo codes that will make any shopping experience a frugal one. What are the kinds of promo codes out there? Let’s look more closely at some tips and tricks to help shoppers save even more off the DSW regularly low price.
First, just go to the DSW website to pick up extra savings. While DSW does a nice job linking consumers to great brands at an even greater price, their website usually offers more values on top of their already low prices. You can even add DSW discount codes to save even more.
By signing up for their Rewards program, the shopper can get points for every $50 they spend in-store or online. The reward is a $10.00 coupon off of each $50.00 expenditure with no limits! Not bad at all. Plus, signing up for email correspondence nets the shopper another $10 bucks. Our only complaint is that DSW makes it almost too easy to save big!
Promo Code Websites
If the consumer wants even better savings (and who doesn’t, right?) they could hit a site like Dealspotr. The site connects consumers with promo codes on just about everything imaginable. Dealspotr is one of the better promo code sites out there; consumers shopping for bargains also share any promo codes they come across. This strong social media or community element to the site is something that many promo code sites lack. If visitors take the time to sign up, there are news feeds featuring a strong element of personalization and interaction.
There are two ways to look for DSW promo codes on Dealspotr. First, use the search bar to look for general footwear promo codes. You’ll end up here.
Some of the promo codes we saw included manufacturer deals for Cole Haan and Ugg, which could potentially work at DSW. It also has some promo codes for stores like DSW and FootLocker.
Remember, this is a mixed bag search; if the visitor has decided to shop at a particular place, just type in the store name and the website will take the user straight to the Dealspotr company page. The DSW page looks like this, with tiles of promo codes to choose from.
Of particular interest is the unique filter system on the left side of the page that lets the user sort by sales or even in-store printables. Nice feature!
Compare Dealspotr to a more generic promo code site like Goodshop and the user will find an assortment of DSW promo codes.
The bad news is when the user clicks on “Get Deal & Save,” the promo codes are just general discounts already applied at the DSW site. Here’s the message that pops up:
Coupons.com is another promo code site that offers DSW discounts on an individualized store page. There were 10 deals in December 2017 which looked extremely promising.
But yet again, many of the promo codes were simply store discounts already applied anytime the viewer shows at DSW. Frustrating experience!
So, we moved on to CouponCabin and ended up finding a pretty good DSW deal. The December promo code looks valid and is a nice discount. The $10 off any purchase isn’t anything special; that’s given when the user signs up for the DSW rewards plan.
Clicking on the Show Coupon button brings up a new window with a promo code for the DSW website. While that doesn’t help online users, getting $60 of a $35 purchase is a great deal, plus free shipping.
DSW + Promo Codes = Shoes will Pay for Themselves
DSW is an outstanding store to celebrate the great American shoe obsession. When adding in a promo code to DSW’s already discounted quality shoes, a huge selection, and the option of online or in-store shopping, no consumer could go wrong shopping at DSW. From tennis shoes to boots, heels to slippers, DSW has something for the whole family.