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Friday, March 29, 2024

Why Your App Needs To Be Promoted?

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[dropcap]I[/dropcap]f you are visiting this page, you are probably an app owner, who is launching a new product or wondering, why your project doesn’t attract millions of downloads and purchases.

You need to understand: it doesn’t matter how brilliant your app is. It can be a unique product, which everyone is craving. However, you won’t be able to benefit from it without a proper promotion!

After creating a great design, installing all the goodies and preparing for the launch, it is vital to think of mobile marketing. It is the only way, which will help you to attract customers and introduce your app to the world!

However, don’t worry! It is not so difficult to master all the elements of app’s promotion at every stage. Just go on reading and we will introduce you to the most important terms and methods you may need along the way!

Create your strategy

Before starting the promotional process, you need to be well aware what your app stands for and what results you want to achieve. Here are the main things you need to take into account before creating your personal strategy:

  • Learn your market. It is impossible to hit the market not knowing your audience. For example, SignMyPad realized that their app is vital for lawyers and it was a great start, as they reached legal executives and found their audience without any problems;
  • Know where you need to be. To reach the audience, you should know where it is located. For example, youngsters usually use social media platforms;
  • Think about the things, which help you stand out from the rest: unique features, creative logo and so on;
  • Always practice. Knowing your audience and place of its location is vital but you need to check your assumptions regularly.

Mobile App Ranking

After you have created your strategy and highlighted all the key points, you need to choose the market you are going to hit.

It is important to know all the features of Google Play market and iTunes, as they differ and require various approaches to promotion. For example, at Google Play you need to focus on your app’s description, while at iTunes keywords are the main thing that matters.

It is quite difficult to find out how store’s promotion works, as it often remains a secret. Did you know that Apple staff checks every new app manually? They decide whether it should go up the list depending on their design, latest iOS version and so on.

That is why, if you want to occupy highest ranks, you need to update your software regularly, as Wunderlist did with an additional feature for Apple Watch.

You should also have a big number of positive feedbacks, ‘stars’ and reviews or a history with a successful app in the past.

5 reasons why you need professional promotion

  1. Many developers and app owners decide to save time and money, neglecting professional marketing and think that it is enough to choose popular keywords and work on the app’s description. However, it is not enough to fill in the information, as you need to attract the audience and make it want to download the product. Marketing specialists analyze your app, note down all the information you have and the goals you pursue;
  2. It is impossible to conduct a thorough analysis and to find the best solution by using a single marketing tool. Successful platforms, like Instagram or Angry Birds, always conduct A/B testing before launching a new feature. They gather information and responses on different titles, keywords, texts and so on. Of course, you may try to complete the testing on your own but it is unlikely that you will get necessary results;
  3. ASO is a never-ending process, which requires lots of your time and resources. To occupy firm positions on the market, you need to track and measure data, make changes and regulate everything for a positive response. The market of mobile apps is constantly changing and you will need to devote all of your time to stay afloat. In addition, you need to follow all the news of Apple store and Play Market to timely apply them to your app;
  4. Some developers may think that it is enough to create a catchy description, stuffed with keywords. However, modern market pays attention to quality content, so you will have to spend time on commenting and writing articles for a blog to create your audience. Unfortunately, there are no such ASO tools and you will need to hire a professional writer to succeed;
  5. Stay in touch with the audience, understanding their needs and desires. The biggest advantage of professional promoters is that they know every niche on the market and can lead you to the necessary audience.

Promotion of the app is a very challenging and interesting task, which consists of multiple tools and instruments. If you want your app to succeed and stand out from the rest, you need to carefully analyze information and choose appropriate methods.

Mary Barth is the guru of application marketing and a writer for multiple technical magazines. Her major is SEO optimization, promotion of websites and application development. Her participation in https://cpimobi.com/ helped hundreds of customers to create an outstanding app, conduct a market research and find their target audience. Mary is always on the forefront of the best solutions for all kinds of enterprises and individuals. Moreover, she is the one to make all the logos and titles shine bright like a diamond!

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