[dropcap]Y[/dropcap]our website’s domain name is a part of your business’ identity. It is much more than an online address for your target audience to visit. It is at the center of all your digital marketing efforts. So one of the main reasons why you should invest in a great domain name is that it represents your brand online. There are many ways in which domain name is important.
1. Sets User Expectations
Your domain name sets the expectations of your target audience. It gives users the signals as to what they can expect from your website. If your domain name has relevant keywords or it has an identifiable brand, people are more likely to visit it. However, if your brand name has not yet been established in your targeted market, it is important to emphasize more on the most relevant keywords. It is also recommended to use extensions that give the context of your niche.
For example, if you are in the travel and tourism industry, it is recommended to choose the ‘.travel’ domain extension. This will give a clear indication to your target audience about your website’s content.
Hostinger allows you to choose from all the different types of extensions based on your niche.
2. Builds Brand Recall Value
A great domain name builds brand recall value. It builds brand awareness, maintains online reputation, and helps you in getting remembered. It should reflect what your business is about and your brand’s mission. Brand recall value allows people to remember your domain name and type it whenever they want to learn about your products or services.
3. Impact on Your PPC Campaigns
Studies show that text ads are more likely to perform better when relevant domain name is involved, considering that all other factors are equivalent. The reason for this performance difference has been attributed to the following factors:
- Close match between the product and domain name encourages more clicks
- Domain name has been found to have an impact on Quality Score
- The presence of the keyword within the domain name draws attention
A well optimized domain name can help generate higher total clicks and CTR, unless you are facing a competition that has a well-established brand name. Most of the time when people want to click an ad, their decision is based on their interest in the product and not just the company. So when you highlight your product (keywords) in the domain name, it is going to make a huge difference.
4. SEO Importance
Domain name is an important factor in search engine optimization. Studies show that URLs optimized with keywords appear in the top SERPs more than 6 in 10 times. So when you include highly relevant keywords in your domain and URL structure, your pages are more likely to rank high. At the same time, it is important to keep in mind that there are dozens of other factors that influence search engine rankings. So domain name isn’t the only ranking factor you should optimize for.
5. Creating Positive Image
Whatever domain name you choose, it is going to send out signals about your business. These signals can be of different forms:
- Branding Signals: When your domain name is mentioned on any website, it is going to contribute to your branding signals.
- Relevancy: When your domain has been optimized with relevant keywords, those keywords are going to be shown in bold in your SERPs. So whenever someone refers to your domain name, they will see a relation between your website and the targeted keyword.
So the right domain is the ideal combination of branding efforts and proper SEO.
6. Building Credibility
A well-optimized domain name is going to appear on various online and offline properties. It is also going to be associated with your email address. So wherever it goes, it is going to build:
- Credibility
- Authority
- Professional image
When people come across your website URL, it will help create an impression that you are a well-established business. This helps in building both brand image and trust.
7. Brand Protection
A domain name also works as an element that protects your brand. You should expect all your competitors to perform a research before they create their own domain. When a relevant product/service search shows your website in the results, competitors will be discouraged to choose a brand name similar to yours. Eventually, choosing a domain is like an investment in your brand.You can do extensive search using Hostinger.com/domain/name to find the domain name that is perfect for your needs.
8. An Investment
A domain name can be considered as an investment, especially for bloggers and others who would like to sell their premium websites in the future. The value of a domain increases over time. The choice of the domain name has an impact on all your digital properties through SEO and social media marketing. Over the years, people have bought domain names containing targeted keywords to achieve high rankings. Choosing such domains can also help in boosting CTRs. So when you invest in a great domain, you can make huge profits selling it in the future or in terms of the traffic you can generate from it.
The digital marketing space continues to get more and more competitive. All online marketing companies offer almost similar services, as they have to keep up with the same Google search algorithm updates. Your domain name is one thing that remains unique all along. It helps build more trust, increases click-through-rates, draws more attention in SERPs, and improves brand potential.
Having a great domain name is considered the first step in achieving digital marketing success. A great domain name is short, easy-to-remember, and descriptive. It also provides users a simple way to remember your brand and find your business. It benefits you both in the online and offline world, drawing attention and web traffic, and building credibility over the long-term.
Hostinger allows you to not only search for the right domain for your website, but it also provides a platform to host your site. It provides shared, VPS and Cloud hosting solutions along with a powerful site builder.
