Remember the tag: “Red Bull gives you wings”? Well it doesn’t.
And the firm has announced that as a result, the makers of the energy drink has set aside $13 million as a result of two class action lawsuits for false advertising, according to Metro UK.
According to the firm, anyone who is applying for compensation will be entitled to $10 cash or £15 in Red Bull products, as long as they purchased the energy drink between Tuesday, January 1, 2002 and Wednesday, October 3, 2014, although it is only available to consumers in the US.
The law suit says: ‘Such deceptive conduct and practices mean that [Red Bull’s] advertising and marketing is not just “puffery”, but is instead deceptive and fraudulent and is therefore actionable.’
‘Even though there is a lack of genuine scientific support for a claim that Red Bull branded energy drinks provide any more benefit to a consumer than a cup of coffee, the Red Bull defendants persistently and pervasively market their product as a superior source of “energy” worthy of a premium price over a cup of coffee or other sources of caffeine.’
The company said Red Bull settled the lawsuit so as to avoid any distraction to be occasioned by litigation.