With the rapid growth of Jay Z‘s new company Tidal in just over a month , the American rapper and business mogul has just sent his cousin Briant ‘Bee-High’ Biggs to Nigeria to scout for new musical talent.
For Bee-High, this is his second trip to Nigeria following his presence at the 2014 edition of the Social Media week.
On this trip he came in company of Roc Nation act Jay Electronica to scout for new talents for Jay’z Tidal.
Jay Z confirmed Tidal’s presence in Nigeria in a tweet that has gone viral.
My cousin just moved to Nigeria to discover new talent. Tidal is a global company.
— Mr. Carter (@S_C_) April 26, 2015
Bee-High is currently the director of mobile strategies at Roc Nation and he’s been spotted with Don Jazzy at the Mavin Studios Headquarters in Lagos. Also a few weeks back, Chocolate City rapper Ice Prince shared photos of himself with Jay Z and hinted that he’s in talks with Roc Nation.
Jay Z’s music service has faced pressure from established music streaming giants like Apple and Spotify although Jay Z says the company is “making good progress”.