Coca-Cola generally draws on cuddly polar bears and other heartwarming imagery for its Super Bowl commercials and this year was no exception — or was it?
Coke’s stirring “It’s Beautiful” spot featured Americans of all different backgrounds singing “America the Beautiful” in a variety of languages. Whether singing in English, Hindi, Arabic, or Tagalog, the ad’s singers proved that America’s diversity is one of its most important assets.
Sadly, many on Twitter appeared to differ, as social media was soon deluged messages of anger and ignorance directed at the commercial.
Still confused as to why they were singing about America in all those foreign languages in the Coke commercial. We speak English…
— Anna Langley (@annalangleyy) February 3, 2014
Coke having a commercial with an American song in other languages… not cool. Coke. GTFO with that.
— KYBlackoutTFM (@KYBlackout) February 3, 2014
— Jerry Stephens (@runlong01) February 3, 2014
— Stephanie Weaver (@stphniwvr) February 3, 2014
— alexander c (@theAFAUSTshow) February 3, 2014
Anybody else hate that they just sang the song of America, half in Spanish and there were about 2 Americans in the commercial? #Coke
— Shelby Gould (@ItsShelbyGould) February 3, 2014
Of course, this resulted in a backlash of its own, as people across the Internet rallied to the commercial’s defense.
— Kat Merrick (@moonnkats) February 3, 2014
— magan jan (@maganjinsunmiii) February 3, 2014
— Eric Liu (@ericpliu) February 3, 2014
That #Coke commercial is everything that's right with America
— Matt Millar (@MMillar93) February 3, 2014