[dropcap]A[/dropcap]sk any business owner and they will tell you, more customers equals more sales. The same applies to blog/website owners; more organic traffic equals engagement and conversions.
But if search engines cannot crawl and index the content in your website, no one will recognize your presence which means no traffic will come to your website.
Today, Google is one of the faster, cheaper and rich sources of traffic. But the problem is that your content ranks below many of your competitors.
There are a handful of things that could cause that. For instance, your website could be having poor quality or insufficient backlinks, your on-page SEO could be ineffective, or you might be struggling to rank for keywords with too much competition.
One of the major contributing factors to the lack of search traffic is the technical SEO strategy you are implementing. Technical SEO is a crucial aspect of SEO. You could create epic content for your niche, but if your Technical SEO is weak, it will be difficult to rank at the top of search results pages.
Technical SEO is simply a strategy that impacts the performance of your site and influences its ability to be indexed.
A site will powerful technical SEO, makes it easy for search engines to crawl and index it and also improves the user experience. For that reason, it’s crucial to optimize the technical SEO of your site.
In this article, I will share four actionable technical SEO tips to increase website traffic instantly.
1. Optimize Your Website for Mobile
This is the most basic technical SEO tip.
Google wants its users to have a great search engine experience. And if you can optimize your website for mobile, then Google will love your site and will likely put it at the top of search result pages.
When Google rolled out its algorithm is 2015, it affected tons of websites that were not optimized for mobile. More preference was given to mobile-friendly and responsive websites.
So you need to check your website to ensure its mobile-friendly. The good thing is that there are tools to help you do just that for free such as Google’s Mobile-Friendly Test, HubSpot’s Website Grader, Bing’s Mobile Friendliness Test Tool, and GTMetrix.
If you test your website with these tools, you can know whether it is mobile-optimized or not and some of the tools will suggest options on how you can do it.
2. Fix 404 Page Errors
Technical SEO helps to ensure search engines can crawl and index your website. So if your site has several 404 errors, then it means your website isn’t being indexed.
If you have a page that when you click on it returns a “Page Not found” error then check your website for broken links. You could use an SEO crawl such as OnCrawl to fix the 404-page errors.
3. Pick a Responsive Theme
If your website cannot be accessed via mobile, you are potentially losing a lot of traffic. A bigger percentage of online searches are done through mobile devices and that’s why Google gives preference to mobile-friendly websites when it comes to rankings.
But users could be able to access your website from their mobile devices. However, this does not mean it is mobile friendly. A mobile-friendly website is one that has a responsive them and can display on a variety of screens. Conduct a Google mobile-friendly test to assess the responsiveness of your site when accessed from mobile devices.
4. Boost Your Website Speed
The speed of your website will make or break your ability to rank on Google. Websites that take a long time to respond do not rank better in search engines. Google knows it when your website is slow and people are also going to bounce back from your website if it takes longer to display content.
So regardless of the content you create, your website will rank lower in search result pages. Well, it a simple technical SEO aspect, but ignore it at your own peril.
Here are few tips to speed up your website:
- Choose a proper web hosting provider that offers the fastest speeds available.
- Optimize your images: When uploading images ensure they are compressed and in the preferred format such as JPEG or JPG. There are tools to do just that out there.
- Minimize server response time: Usually, your server response time should be under 200m/s
- Increase your website speed using a content delivery system (CDN)
With a great technical SEO foundation, your website will drive more traffic than you can imagine. The technical SEO tips I have explained in this article will help you increase traffic to your website quickly.
Let me know some of the technical SEO tips you use in the comment section below.