There has been a lot more competition between the different social media marketing platforms. In the race of race getting the crown, social media has moved and joined new tracks that may help them in winning the crown. But the head of among all of the image and video sharing platform remain seated on the throne, comfortably. Instagram, not only managed to stay in that seat but also did their best in increasing the appreciation and growth, worldwide.
The present businesses are blessed with such an opportunity that will lead their business to new ranges without even spending much amount of money. It also let their products to be delivered to the targeted audience first, and then to the rest of active users of Instagram.
Let’s go through the following four strategies to help you in establishing your brand on Instagram:
1. Work on making most of your profile:
First of all, convert your simple account in the business account. The appearance of the account gives the first impression to your followers or to the new ones visiting your account. One of the basic keys to optimizing your account is to make it different from the regular Instagram accounts. Business profiles allow the people to know about all the basic information they would look for later, instead. And another benefit for making up your profile as a business one is that after 10,000 followers you will get the opportunity in adding the links in your stories and posts.
2. Increase your posts exposure through hashtags:
Growing your name and influence on Instagram and other competitors requires the basic principle of knowing that how could you make unique hashtags for your brand and what could be the innovative way to mention those hashtags differently. If you succeed in having the command over this line of setting up the profile, you will gain more exposure by participating in the trends or even by creating new trends. You will also get introduced to new the followers.
3. Post your story:
Posting stories let you come on the top of feeds for 24 hours. Adding the links and hashtags to your stories also makes you visible more whenever people search through the hashtags or location. You can even post the links in the stories if you have 10,000 followers – as discussed earlier. By using stories you make your content to be discovered more by people and let you gain more followers and views. Posting regularly and at different places attracts more individuals and they will be curious about looking your story with new expectations. You can use of of the moblie photo editing apps to make your story stand out, by using different features, like borders or text styles.
4. Run promotions:
Your aim after attracting more number of people and getting an increasing amount of followers is to turn those followers in your customers. Let them trust your brand and products so that they can order stuff and be your permanent customer. Organize the contests, giveaways and discount deals for getting the more positive result for your customers. Run the promotional ads to introduce your new products in the market.