5 Color Matching Techniques In Product Photography

5 Color Matching Techniques In Product Photography

By Adam Smith | Finance Contributor on March 28, 2018

The internet has opened up a whole lot of factors that can enhance or harm your sales based on how you utilize them, and product photography is one of these factors. When it comes to hurting your sales, nothing does it better than inaccurate product photos. When purchasing products, a customer wants to receive exactly what he has seen on the image, and inaccurate product images result in complaints and item returns, leading to bad reviews. With respect to color, you can ensure that your product photos are accurate by applying the following five techniques.

Use One Source of Light

Using multiple sources of light causes the overall light to vary throughout. If you decide to use the natural outdoor light, ensure that there is no lamplight near your product. Likewise, if you are taking your product photos with a lamplight as a source of light, ensure that no natural light mixes with the lamp light. Be sure to seal every opening that lets light into the room from where you’re taking the photos.

White Balance

This is a camera setting that helps to maintain the accuracy of your product color. Also called “color temperature,” proper white balance depends on the light source. Standard light bulbs and sunlight result in “warmer” white balance, meaning your photos will have a reddish or yellowish tint. On the other hand, LED light bulbs and fluorescent bulbs cause “cooler” color temperatures, meaning your photos will have a bluish tint. Your camera will automatically sense the type of light source if the White Balance is in auto mode. It is also possible to manually adjust the settings.

Manual Mode

Your camera’s manual mode allows you to utilize the advanced capabilities of the camera. This makes it possible to expose your image properly, ensuring that the highlights of your product are included in the image. Of course, the manual mode should not be confused with focus mode. Remember, you can have control of your camera’s settings manually while the lens is on autofocus.


SRGB stands for standard red, green, and blue. A color profile is another cause of color mismatch between the image and the actual product. The ability of a computer screen to interpret colors varies from one computer to another. This means different computer screens have different color profiles. For instance, if you’re viewing your product photos on your computer using a Mac, your product may appear abnormally yellow or dark. Changing your photos from .jpeg to SRGB color profile helps to fix this problem.

Appropriate Background

A white or grey background is timeless. It keeps your product photos consistent and clean for greater customer experience. Additionally, keeping your background simple ensures your product stands out. Remember, customers want to see the product image but not what is in the background. Remove any objects, light sources, patterns, or any other irrelevant stuff from the background when taking your product photos.

Parting Short

Product photography is a great way of telling your product story to prospective clients. It is worth noting that each detail in the frame carries a certain message that makes your audience feel in a particular way. If you’re not telling the right story, then you need to understand the theory of colors and utilize it to your benefit. You may also hire the services of professional photographers such as ISA AYDIN product photography to complete the job as you rest easy.


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