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Friday, March 29, 2024

Why Digital Behavior Analytics Matter In 2017

There is so much data nowadays, it's almost impossible to know where to start...we recommended you think about digital behavior analytics.

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[dropcap]A[/dropcap]s technology has continued to improve and more people than ever have access to mobile devices, the world is increasingly moving to mobile. People are turning to their mobile devices in every aspect of their lives, including their search for products and services. With this in mind, digital behavior analytics are more important than ever as they can help a business to understand their mobile customers and grow as technology continues to advance.

Personalisation

Personalisation is a popular trend among businesses that allows them to enhance the customer experience. By using digital behavior analytics, companies can track their customer’s preferences to create an experience that is unique and makes the customer feel valued. This helps the company improve its service, sales and marketing. In a digital world, this tracking and personalisation can be done through websites, both online and via mobile.

Customer Segmentation

In order to effectively target customers, companies need to send unique messages to different segments of their customer base. The more specifically a business can segment, the more personal, and therefore relevant, the message will be. By using digital behavior analytics to closely and continuously track their customers’ behavior, a company can develop complete and detailed profiles to use in sales, marketing and service provision. The analytical tools allow them to see that not all customers with smartphones are the same and more specific segmentation and targeting can be applied.

Social Media and Pop Up Ads

Social media can be used as an effective tool with the considerably high usage of social media in today’s society. There are statistics indicating that teens check their social media accounts more than 150 times a day and smartphone users check Facebook up to 14 times a day. This makes it increasingly important for businesses to have a social media presence. With people being on their mobile phones so much, pop up ads can be an effective marketing tool, as long as the ads are reaching the right audience. These pop up ads or banners are used to attract potential customers to a website and this is where digital behavior analytics are important. Once those customers have been attracted to the website, the company can use its analytics to create a high quality customer experience for enhanced digital behavior analytics, through comprehensive profiles that keep those customers loyal with personalised service.

Integrating Online and Offline Channels

Part of the advantage that comes with analysing customers’ behavior is being able to integrate online and offline sales channels. These analytical tools can tell a business where their customer is physically located and which store they are closest too. This can be used to encourage the customer to visit the store and once in the store, a more personalised experience can be ensured through the information that has been gathered. In 2017, when there is so much competition between businesses and they are all competing for a share of the digital space, these analytic tools can be used to separate the average business from the high quality business which has its customers best interests in mind.

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