In the world of business, Search Engine Optimization, SEO, is fast becoming one of the most necessary marketing solutions in history.
The internet is unprecedented in its scope and influence. It bridges nations, states, towns and communities with an instantaneous flood of knowledge pertaining to every aspect of existence, from self-actualization, existential crisis, and lore, to marketing, business, and advertisement.
All that data is hard to parse through without some type of defining mechanism, some filter—some search engine. Available search engines like Google separate content based on keywords and applicability. Metrics which silhouette keyword optimization for search engine filtering are also applied in realms of definition, so that similar concepts will follow top-tier results, bringing up thousands of SERPs.
A SERP is a Search Engine Results Page. Statistics have it that approximately 90% of clicks happen on this page. The goal of SEO is to get your information into the top page so that it can claim some of that 90%. If you can get at the very top of a Google SERP, then your visibility itself will act as a steady upward spiral over time. This can be done with branding, but most effectively it is accomplished by content creation and marketing in a successful way.
The Right Kind of SEO Content
You’re looking for information which pertains to your company, but doesn’t beat the reader over the head trying to force a sale. The best way to do this is through the provision of useful facts, statistics, strategies, and ideas. Look for things that will transcend a week, a month, or a year; and may be perpetually beneficial.
Certain recipes do this, as do intellectual things like the Order of Operations in mathematics. Scientific concepts, trivia, humor, technical information, numbers—all these add evergreen value to an article. But you want to be sure that however much evergreen material you have, the piece of writing is yet centered on several keyword phrases that additionally draw traffic.
The ultimate goal is for your article, blog post, or content to be shared with others for its usefulness. Keywords should be maximized, but they shouldn’t be overused to redundancy. There are strictures in place which prevent such articles from resulting in the top SERP pages, as it ends up being bad for the search engine. If all you get when you do a search is some bit of writing that an algorithm pukes out, it’s going to read poorly and discourage you from using that search engine again.
Accordingly, if you stuff too many keywords in your writing, it’s going to get your page relegated to a SERP further along the line. The way to get past this is to work with an agency that understands how search engines work, what they look for, and the best ways to conjoin content to an engine’s idiosyncrasies such that it produces the most broad effect.
One organization that’s been doing this successfully and quantifiably for years is Youth Noise. Not only is evergreen content produced which provides increased keyword visibility that results in high SERP presence, but their content is tailored by professionals of the written word.
When an article or blogpost has a prosaic quality to it, it’s much more likely to encourage readership. Just think about yourself for the evidence to this one. What are you more likely to read; some boringly technical conglomeration of industry-specific jargon and funk, or a smartly-worded piece that makes you grin a bit and want to pass on a certain joke or fact to a friend at the water cooler?
It seems pretty obvious that the latter is the more recommendable bit of writing. Going with a professional SEO group can acquire such writing for you.
Wendy Dessler is a super-connector at OutreachMama, who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. She tweets from @outreachmama. Connect with her, also on her website http://www.outreachmama.com/.