Aituaje Iruobe aka Waje, the Afro-soul star reportedly wants to quit doing music professionally.
Waje announced this move on Monday, March 25, 2019, in a now-viral video, citing high cost of publicity and low purchase rates of her album as reasons why she was considering quitting.
She said, “After everybody shouted ‘Waje, your last album was how many years ago, please we need an album’. Where are all the people that were shouting?
“I don’t have the money for publicity and that’s what I am saying. Emerald’s (her daughter) school fees is there.
“it’s like I have ten things laid out for me and every single time, its always been my music, my music that is taking the bulk of my money.
“I am not willing to put money there anymore,” she said.
Nigerians on Twitter have jumped on the video to react, making ‘Waje’ the number two trending topic on Twitter, on Monday.
Most of the respondents symphatised with her, noting that the music industry can be a hard terrain to glide through. They pleaded with her not to quit music but face her mental health first.
I really do not think Waje's statement is about pity. She's only speaking her reality. She invested so much in her business but it is not yielding the results she expected.
The only way she can get returns is if we patronize her…
— Tamilore Sowunmi (@tammylore) March 25, 2019
Again about The #Waje Quit Imbroglio, I hate it when someone is saying something serious like this and people are busy advertising their products, saying follow me I follow you back.
You people are loosing it ooooooo, You finish secondary school so (in @lasisielenu's voice)
— Mazi Uche🇳🇬 (@kinguche011) March 25, 2019
It's sad hearing that #waje is facing tough times in the music industry because i know she's a powerful singer with an enviable vocal ability. I think she only needs to study what works here,what trends &mayb a collabo with one of these reigning artists culd do it for her again
— EDGE AMANI (@edgeamani) March 25, 2019
I think it’s okay to take a break from whatever it is you are doing when it’s taking too much of your sanity. You are allowed to rest not quit. Waje is amazingly talented and it hurts to hear her sound this way. #waje https://t.co/5zkVEr2mRr
— Mrs. Latifat Gbadamosi (@Kwin_teefah_89) March 25, 2019
Okay my take on this trend on sweet Sisterly #Waje All you need now is focus more on your peace of mind. Anything that steals your daily joy is worth dropping for now. Get the most relevant thay will project your dreams ahead. Trust me you'll bounce back before you know it. 😍📝
— Blessing Affia (@BlesynAffia) March 25, 2019
In 2007, Waje launched her music career. She was still a student at the time and paid her dues by doing lots of free shows and gigs.
In 2008, she featured in the P-Square hit track titled ‘Do Me’. This track was widely known across Africa and some parts of Europe.
She participated in ‘Advanced Warning’, a reality TV show which featured artists that are on the verge of a breakthrough.
The reality show was organised by MTV Base South Africa and Zain Nigeria, where she was the runner up.
Waje has shared the stage with artists such as Wyclef Jean in South Africa, opening for Kerry Hilson during a show organised in Calabar , and featured in “One Naira” by M.I.
Waje was among the judges for The Voice Nigeria alongside Tuface (2face Idibia), Timi Dakolo and Patoranking.
She released a single titled ‘OH MY’ in November 2018 and later released her Album same 2018, titled ‘REDVELVET’.
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