Coca-cola, Dr. Pepper and Pepsi have all pledged to reduce the amount of calories in their beverages by at least 20% in the next ten years by introducing smaller sizes of the drinks, News reports.
This was disclosed at the Clinton Global Initiative on Tuesday, September 23, 2014 and comes on the heels of public a outcry over the contribution of the three company – America’s biggest three too – to the increasing cases of obesity in the US.
While commenting on the development, executive director of the center for science and public interest said “the industry is seeing the hand writing on the wall” as many consumers have started shying away from soda and other elated products over their high sugar content.
