‘Our History Inspires Our Future’: Fidelity Bank Launches New Brand Identity

‘Our History Inspires Our Future’: Fidelity Bank Launches New Brand Identity [LOOK]

By News Desk | The Trent on September 4, 2015
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Mr. Nnamdi Okonkwo, Managing Director/CEO of Fidelity Bank Plc
Mr. Nnamdi Okonkwo, Managing Director/CEO of Fidelity Bank Plc

Fidelity Bank Plc, which has a track record of quality service delivery has upped the stake in the country’s banking sector after its unveiling, Thursday, September 3, 2015, of the bank’s new brand identity.

In his speech during the unveiling event in Lagos, Mr. Nnamdi Okonkwo, bank’s managing director/chief executive officer, said that though the bank was changing its identity, the promise and commitment to its stakeholders remain strong. “Our new identity comes with a renewed promise; no matter how tough the job, you can bank on us to get you ahead,” he remarked.

“Our new brand identity is a reminder of our rich background, it speaks to the fact that our history inspires our future. Our future is green,” Okonkwo told the audience. “Our brand, therefore signifies the vibrancy and the energy with which we will conquer new frontiers. It speaks of our upward trajectory – the journey through our conservative past to our progressive future.”

Fidelity Bank Plc is 27-years in business and is quoted on the Nigerian Stock Exchange.

The new Fidelity Bank Logo
The new Fidelity Bank Logo

Here’s the full speech by Mr. Okonkwo:

Distinguished Guests, Ladies and Gentlemen.

I am delighted to welcome you once again to our new identity unveil, the event that we have looked forward to with great optimism. After several months of planning and painstaking execution, we are about to witness a milestone in our 27 year history, thus reaffirming the Bank’s commitment to its customers.

In the life of every business various moments arise that lend themselves very well to change, or even necessitate one. For us, the motivation behind our rebranding project is a combination of several factors.

Our business environment is changing and we realize that to remain true to the customers we serve, it is imperative that we stay in tune with the times. We are not just giving our brand a new look, more importantly, we are actively changing the way we do business; becoming more focused on our customers’ needs and exceeding their expectations from us. Rebranding, therefore makes this contract visible to our stakeholders.

Changing trends mean that over time brands age and require renewal. Major global brands also constantly evolve to remain relevant with the times and so it became obvious that we needed to reposition our brand as a modern and forward thinking bank.

We recognise that, ultimately our brand must mean something to you, our dear stakeholder, which explains why we are renewing our promise of service excellence.

We are leveraging technology to improve customer service experience. Your bank has re-positioned its electronic channels and banking products to not only reflect our refreshed identity and the regulatory mandates of the Central Bank of Nigeria (CBN), but as a re-affirmation of our commitment to you.

We have implemented a bespoke online banking system that offers an improved modern interface and consistent features across all web based platforms. This is in consonance with our commitment to support the Federal Government’s cashless initiative by providing better customer experience and convenience across electronic channels.

Beyond that, our improved electronic banking system has drastically reduced the turn-around-time for online customer set up at all touch points, a clear testament of our resolve to continually surpass customer expectation.

Today, customers can conduct bank-to-bank transfers seamlessly via our mobile platform. To support our innovation, we are in the final stage of migrating our core banking platform from Finacle version 7 to Finacle version 10.

The migration, which is part of the bank’s transformation initiative, will enhance our operational efficiency, strengthen innovation capabilities and support scalable growth. Finacle version 10 will enable us to implement services such as enhanced SME banking, management information system reporting, application monitoring, and disaster recovery automation.

As a performance driven institution, we are focused on building sustainable growth.  In 2014 FYE, gross earnings grew by 4.3 percent to N132.4 billion from N126.9 billion in 2013 while the Profit Before Tax increased by 71.9 percent to N15.5 billion from N9 billion. 

By the first half (HYR1) of this year we have consolidated on the performance momentum of 2014 by recording a modest growth in critical indices despite a conservative view on the economy. Our operating income increased by 14.1% to N42 billion from N36.8 billion in HYR1 of 2014.

Ladies and Gentlemen, in a short while you will be among the first stakeholders to behold the new identity of Fidelity Bank. Let me assure you that even though we have changed our identity, our promise and commitment to you remain strong.

Our new brand identity is a reminder of our rich background, it speaks to the fact that our history inspires our future. Our future is green. Our brand, therefore signifies the vibrancy and the energy with which we will conquer new frontiers. It speaks of our upward trajectory – the journey through our conservative past to our progressive future.  

As the CEO I am proud to present to you a new Bank. I call it a new bank, not because we have changed who we are – but because we have become a bank that is not afraid to challenge the times; a bank that has redefined its engagement with customers; a bank you can trust to get you ahead in tough times.

Our new identity comes with a renewed promise; no matter how tough the job, you can bank on us to get you ahead.

Distinguished stakeholders, behold, the new face of Fidelity Bank.

Thank you.

See Fidelity Bank’s new website look and feel below:

Screen Shot 2015-09-04 at 12.12.06 PM

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