Some white campaign posters vastly distributed in São Paulo, Brazil have been said to contain a drop of HIV-positive blood each.
It was gathered that the campaign was a brainchild of the advertising gurus at Ogilvy Brazil, who partnered with the organization, Life Support Group (GIV) to educate and break down stigma surrounding HIV, according to Huffington Post.
Residents could have possibly gotten the message that read, “My measurements are 40 by 60 centimeters. I was printed on high brightness paper. And my weight is 250 grams. I’m just like any other poster.
“Except for one thing: I’m HIV positive. It’s exactly what you’ve just read. I’m living with the virus. At this point you may be taking a step back, wondering if I offer any danger.”
Though there is no cause for an alarm as regards getting infected with the virus through the blood because HIV doesn’t survive for long when exposed.
The participants and some other HIV positive folks actually face some stigma which among others, the advert intends to reduce or entirely curb the trend.
One of the participants of the campaign participant admitted to feeling “like a bomb” growing up.
She said, “If my nose started to bleed, my whole school stopped.”
In a similar vein, Ogilvy Brazil’s chief creative officer, Aricio Fortes said,“The poster humanizes the problem and brings people together for the cause, showing that it’s possible to live in a prejudice-free society.
“And this thought is supported by the emotive reactions from people on the streets who read the poster and sympathized with it.”